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Little India Cultural Precinct


Victoria’s first ever Indian Cultural Precinct

The Hon Robin Scott Minister for Multicultural Affairs recently announced that Dandenong will be the home to Victoria’s first ever Indian Cultural Precinct with a funding commitment of $500,000.

The funding is being administered by the Office of Multicultural Affairs and Citizenship within the framework of their Community Infrastructure and Cultural Precincts Program (CICP).

A taskforce has been formed to inform the direction of the precinct and prepare a community vision. 

The taskforce includes representatives from the Department of Premier and Cabinet (Office of Multicultural Affairs and Citizenship), Places Victoria and the City of Greater Dandenong as well as leaders of speciality perspectives including Business, Faith, Community; Festivals/Events and Youth.

Council has opened an online community forum to gather ideas to help to shape its future and position it in the hearts and minds of all Victorian’s. To share your ideas visit Dandenong's Indian Cultural Precinct Forum

Dandenong home to our first Indian cultural precinct - with a second one on the way out west - Victoria State Government


Indian Cultural Precinct Profile

Since the 1990s Dandenong has been home to Melbourne’s Indian community, with an active and authentic Little India cultural precinct, and other Indian businesses nearby in the activity centre.

Dandenong is also in the economic and multicultural hub of south east of Melbourne, only 30kms away, and surrounded by a large regional population of people from Indian sub-continent and South Asian backgrounds.

Since the Revitalising Central Dandenong project started in 2006 the face of central Dandenong has changed enormously, with vastly improved public spaces, numerous new office buildings, Harmony Square and library. This is bringing increasing numbers of workers, students and visitors into the area. Dandenong’s Little India Cultural Precinct is located in the midst of all this, and directly next to Dandenong Railway Station where 2.6 million commuters per annum are exposed to Indian culture and commerce each day as they walk to and from the station.

To understand more about the community and cultural profile of Dandenong’s Indian offer read the Indian Cultural Precinct Profile (PDF 500kb)


Council commitment to the Little India Cultural Precinct

Council confirms its ongoing support for the retention of the Little India Cultural Precinct and is working in collaboration with key stakeholders including the Foster Street Traders Association (Little India) Dandenong Inc to enhance its sustainability. 

Current initiatives include:

  • major involvement in Indian Film Festival of Melbourne 2016
  • new way-finding signage (local and state road network)
  • updated precinct branding on shopfronts and precinct blades 
  • streetlife program grant submissions for business mentoring and marketing strategy initiatives
  • introduction of planter boxes to enhance amenity
  • CCTV system.

You know when you are shopping in Little India by the bright pink and gold branding that signal to shoppers that they are in one of Dandenong’s most unique cultural precincts!

In 2006, consultants held discussions with businesses in this area on what could be done to improve the precinct. One of the ideas that emerged was to develop a recognisable brand for the area. In late 2006 and early 2007, the 'Little India' branding was introduced in Foster and Mason Streets and reinforces the area as a special retail precinct.

You can find the branding on signage, precinct blades and shop windows all through the Little India precinct.

This branding was part of revitalising central Dandenong with resources allocated from the project partners, City of Greater Dandenong, Dandenong Development Board and Places Victoria (formerly VicUrban).


More information on Little India


More information on the Indian Cultural Precinct


Discover our other precincts



Indian Cultural Precinct Registration of Interest

To register your interest for future information on the precinct and be part of the community consultation process please fill out your details below.

 

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