#MSNOBUTTS Takes her Message to the Streets
28 March 2019
Council’s most famous anti-litter advocate is walking the streets to share her environmental message around Greater Dandenong.
She will be joined by her twin sister who lives in the City of Monash as the two work together to spread the word about littering.
#msnobutts will be attending key cigarette butt litter hotspots around Greater Dandenong on Wednesday 3 April from 5pm to 7pm.
Locations in the City of Greater Dandenong include Buckingham Avenue in Springvale,from 5.15pm to 5.35pm, Douglas Street in Noble Park from 5.50pm to 6.10pm and Dandenong Plaza from 6.25pm to 6.45pm. Her twin will also be out and about in the City of Monash so look out for her at The Glen, Pinewood, Oakleigh and Clayton.
#msnobutts is part of the City of Greater Dandenong’s Litter Hotspots Program – a Victorian government initiative supporting community programs that seek to tackle the impact of litter on local waterways.
The campaign takes a tongue in cheek approach to encouraging people to dispose of cigarette butts in the right way.
As well as educating residents about the importance of binning their butts, #msnobutts also distributes free personal cigarette butt bins to make it even easier for the community to do the right thing.
Greater Dandenong Mayor Councillor Roz Blades said it was pleasing to see the campaign had been embraced by the whole community.
“The campaign has attracted widespread media interest and has also won a Keep Victoria Beautiful Sustainable City Award”.
“Our waterways are particularly vulnerable to cigarette butt litter, which is why this campaign is so important.”
“It is estimated the Litter Hotspots Program has prevented more than 10,000 cigarette butts from entering waterways in Melbourne in the past 12 months.
#msnobutts is not shy and Council is inviting those who see her around the city to help spread the ‘no butts’ message by taking a photo and sharing it on social media with the hashtag #msnobutts.
#msnobutts can also be found online, promoting her ‘no butts’ message in a series of short advertisements on Council’s website and YouTube channel.